Saturday, 25 February 2012

WHAT IS THE DIFFERENCE BETWEEN WAX AND POLISH !


In theory, a wax contains wax which stays on your car to protect your paintwork, and a polish contains abrasives which removes a tiny amount of dead and oxidized paint. In practice things might not be quite as simple as this because there are many products that can do both at once. And there is also the problem that the marketing guys can call a product anything they want and frequently do! Sometimes you can’t go by what it says on the front of the bottle, you will need to read the small print to see what the product actually does. I cannot stress this enough, waxes and polishes are different and do different things, but the marketing people don’t really care about definitions and will call a product anything that they think sounds good (Wax, sealant, glaze, paint cleaner, etc.). So it’s important to understand what the differences are, what you want, and then choose your product based on what it says on the back of the bottle, on sound advice and recommendations.

POLISH
The purpose of a polish is to clean your paintwork and make it shiny again. A polish usually contains abrasives, this is most commonly aluminum oxide, as you put it on the car will remove dead paint which has become oxidized. They may also contain lots of solvents which clean your paintwork (paint cleaning products). Products do contain waxes and oils but generally speaking, these are there for lubrication of the abrasives and not enough to give protection to your car. In fact having polished your car you will have stripped back any protection you may have, so you will need to put a wax on your car.

I’m often asked how often you should polish your car; the best answer is to do it when it needs it - when the paintwork starts looking dull and tired. You shouldn’t really polish your car every time you clean it, if you do want to follow a schedule, then once every 6 months is enough for most people, but once a year is fine.

WAX
The purpose of wax products it coat your car in a protective, sacrificial layer. Wax products contain a blend of waxes and oils. The waxes can be natural waxes and/or synthetic, although there is a trend at the moment for the synthetic based products to be called Sealants*. Both types of product get attacked by road salts, UV rays, ozone and all the other nastiest - but while they are bearing the brunt of this punishment, your paintwork doesn’t have to, which is why we call it a sacrificial layer. Waxes and sealants generally last from 1 month to one year, generally speaking most waxes last 3 months, be warned, they don’t always do what they say on the tin. Many waxes will promise that they last 1 year but they seldom last anywhere near that, so it’s best to assume you wax lasts 3 months. The general rule of thumb is that the longer they last, the less shiny they are, and vice versa. Waxes are designed for slightly different purposes, some people like to wax their car every week and want the best shine they can get, other people want to put it on and forget it for a year, they require protection and don’t worry too much about getting a ‘wet look shine’. There are even products designed to make a car really glossy that will last a few days or even a few hours - this sounds crazy and impractical, but they are perfect for cars in a showroom or at a car show.

COMBINATION PRODUCTS
There are plenty of products that both wax and polish - seldom is this fact made very clear on the bottle! You certainly won’t see a bottle labeled ‘combination product’. In fact they could be labeled either ‘wax’ or ‘polish’. Unfortunately the marketing guys don’t care about definitions and will call their product whatever they think sounds best. So take care to always read the label to make sure you know what you are getting.


POLISHING IS PAINT CORRECTION
WAXING IS PAINT PROTECTION

THE ALL NEW PORSHE 911 - CAR'S WITH SONAX TOUCH







































Saturday, 11 February 2012

RED BULL RACING SET TO SHINE WITH SONAX




Red Bull Racing is pleased to announce that Sonax, Germany’s No. 1 car care specialist is now an Official Supplier to the team. Sonax’s range of premium products will ensure our Formula One cars stay sparkling every time they roll out of the garage.

Team principal, Christian Horner said: “Good presentation is vitally important in our business and we value partnerships that enhance and promote this.” Manfred Hoffmann, owner and Managing Director of Sonax GmbH said: “We are looking forward to working with Red Bull Racing. We have more in common than simply a passion for motorsports and cars and this co-operation, between the No. 1 in motorsports and the No. 1 in car care, will help both loyal and potential Sonax ustomers to trust the right brand.”Here’s to looking very shiny next season…

by Red Bull Racing, Jan 17, 2012


RED BULL SINGS SONAX AS TECHNICAL PARTNER




Red Bull Racing has joined forces with Sonax, Germany’s No. 1 car care specialist, which has become an Official Supplier to the team. Sonax has been involved with Formula One for a number of years and provides a range of premium car care products in more than 100 countries.

Using the company’s products, the team will work to ensure its cars, driven by Sebastian Vettel and Mark Webber, look pristine every time they leave the Formula One garage.

Christian Horner commented: “Good presentation is vitally important in our business and we value partnerships that enhance and promote this. Sonax has an excellent reputation and is a leading manufacturer in its area; their high quality products are second to none and it’s great to be able to use them within Red Bull Racing. We welcome them to the team and look forward to working with them throughout the season.”

Manfred Hoffmann, Owner and Managing Director of Sonax GmbH commented: “We are looking forward to working with Red Bull Racing. We have more in common than simply a passion for motorsports and cars. Red Bull’s lifestyle character and innovative strength inspires young fans, which will be the main focus of Sonax’s communications. The partnership with Red Bull Racing will bring the brand closer to young supporters. Sonax enjoys great popularity among motorsport fans who care deeply for their cars – and this co-operation, between the No. 1 in motorsports and the No. 1 in car care, will help both loyal and potential Sonax customers to trust the right brand.”

SONAX ..... AN INTRODUCTION






SONAX has been making premium car care products in Europe for more than 60 years. SONAX began in Germany like so many of the best car care products in the world. The company began by making a silver polish from an extremely fine mineral, which eventually led to their first car polish and the rest is history.

Today SONAX includes car waxes, interior and exterior cleaners, a tire gel, paint cleaners, and auto shampoo. Through constant research and development and partnerships with major auto manufacturers, SONAX develops car care products that last longer, perform better and shine brighter. SONAX was one of the first car care companies to pro-actively develop environmentally friendly products and they are on the leading edge of nanotechnology.

With high quality car care products, a commitment to ongoing research, and worldwide brand recognition, SONAX is a driving force in car care.